This is a brief post on how to do some competitive search engine optimisation (SEO) without spending hundreds if not thousands of pounds in the process.
In order for your website(s) to be well ranked among search engines such as Google, Bing and Yahoo you require to have excellent content along with relevant meta tags, with the most important being page titles, keywords and descriptions, for each page of the website.
If you are not familiar with meta tags they are to be placed within the <head> section of the html code </head> and are coded in the following ways:
<meta name=”description” content=”website about…” />
<meta name=”keywords” content=”insert, keywords, here” />
You can also use other meta tags such as “expires”, although this doesn’t sometimes work it can help Google recrawl the pages quicker.
A robots meta tag is also required: <meta name=”robots” content=”all, index, follow”>
This allows all search engines to index all pages and images on the website and to look through each hyperlink for more pages.
Create an XML sitemap for each page of your website and submit it to Google Webmaster Tools, keep the priority of each page on between 0.5 and 1.0 and allow at least 3 days for the pages to become indexed by Google.
Sign upto Google Analytics and add the code given to the <head> section </head> of the website. This will allow you to track how many visitors you are getting each day and keep an eye on how they are finding your website, i.e for particular search terms or from a redirect from another website. I find this very useful.
When you have gotten good content with good meta tags that perform well on SEO Centro, a meta tag analyzer website, you can start carrying out link building and directory listings. This process simply involves adding the website to as many business/link directories as possible as well as asking other webmasters for a link exchange which helps boost each site’s ranking over time. The higher the page rank the link exchange sites are you recieve links from the quicker your website will climb up the rankings.
If your website is CMS based such as this one, there are plugins that can be downloaded to allow you to input the main meta tags manually rather than the site simply showing the first hundred or so characters of text of each page as the description.
Ahhhhhhhh blatant
Really good post! Thanks for the information.
thanks ill be back